We’ve always known that a picture tells a thousand words, but when it comes to the world of ecommerce that very same picture can reap many thousands of dollars for a company.
In short, those websites that invest in their product photography are going to be at a huge advantage. This is the view held by Charles Nucci, who knows all about what it takes to make a difference when it comes to catching a user’s attention with visuals on a website.
Nowadays, it’s not unheard of for companies to have entire, permanent teams of people to take their product photography. Of course, if you are not quite at this stage, it’s worth arming yourself with some basic knowledge on how to take the best product photos yourself. We will now take a look at some of the best tips in-detail.
Make sure you use a tripod
A tripod can sometimes have something of a poor name amongst photographers, but when it comes to snapping products they really can be your best friend.
The ultimate message here is consistency. When armed with a tripod, you can take photos from exactly the same angle. It means each product on your website looks as though it’s from the same collection, and this just aids with the whole image of professionalism.
Decide if you want natural or artificial light
There is always a big emphasis on natural light in the field of photography, but in the case of ecommerce this isn’t always the case. In short, it depends.
There are some cases where natural light is a definite winner. For example, those items which are designed for the outdoors or worn by a person all fall into this category. In fact, even if you are simply trying to make the most of the background of a product, natural light is the way to go.
In the case of artificial light, as we all know this is harder. The big advantage of it is that it becomes easy to focus on specific features. For example, on a piece of jewellery, it becomes easy to focus the artificial light on a small feature and really sell it to users.
Regardless of your choice, make sure that you just opt for one of the above. In other words, never try and combine artificial and natural light on the same product photo.
A white or real-world background?
Your next dilemma surrounds the background itself. Should you go for the blank canvas or a real-world background?
In the case of the former, it needs to be white in the truest sense of the word. In other words, the background has to be perfectly white, without any blemishes. This can be quite difficult for a lot of photographers, meaning that many turn to a “sweep”. This is a piece of paper that bends up to a wall and of course when it comes to the camera, this bend is invisible.
If you decide to go for the real-world background, this is probably going to be the best option when you need to showcase a product with a certain type of use. Whatever you do, make sure that the background doesn’t grab all of the user’s attention though – this will defeat the purpose entirely.