In a world where so much business is conducted online, it makes sense that a majority of marketing is done via the internet as well. Investing in online digital marketing is one of the most convenient and most efficient ways to promote your business and the products or services it offers.
Recent studies have shown that the majority of all digital marketing techniques are performed on social media platforms. Facebook, Instagram, Twitter and Snapchat reach people in all corners of the world, so it makes perfect sense to utilize these sites for promoting your business.
Social media offers more than just an opportunity to stay in touch with long-lost friends. Here you can learn about the 5 reasons that your business should be utilizing social media platforms for your online digital marketing efforts.
Social media reaches billions of people around the world
As we mentioned earlier, social media reaches people all around the globe. A recent data collection has estimated that in 2019, there are around 2.7 billion people using a variety of social media platforms. The most popular is Facebook, but Instagram is quickly growing in popularity. It would be silly not to try to reach some of these 2.7 billion people through your online digital marketing.
Lots of consumers first visit a company’s social media pages
Before visiting your official company website, many consumers actually first check out your social media pages. By viewing you on Facebook the consumer can get a feel for what you stand for, what you are selling, and how fellow consumers feel about your product and services.
After they visit your Facebook or Instagram page is when they’ll typically click on the link taking them to your site. Not only does social media allow them to get a glimpse into what you offer, it can ultimately generate more traffic to your official website.
It is essentially free marketing when people share your content
Even if you pay for the advertising services offered by Facebook, there are ways to utilize it as a free marketing tool. When you share a relevant post of information about an upcoming promotion that you are offering, chances are that post will get some additional shares. This means that your friends and followers on social media are essentially doing the marketing for you!
It is a great way to develop trust and gain credibility
Having a solid social media presence is a great way to develop trust among your target audience. This is especially true when you have 1,000+ followers and those followers are sharing your posts. People will quickly start to trust your brand name and it is a way for you to become a credible source for whatever you are selling.
Social media can give you insight into who your target audience is
Data analysis is a huge part of figuring out who your target audience is. One of the best sources of data is social media! Not only can you see who is liking your page, but you can also see what they are saying about your company. This gives you some helpful insight into who you should be catering to and also lets you know how you can improve.